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SS25 Collection Launch

The SS25 campaign, launched on Earth Day and aptly named the Earth Angel Collection, was an enchanted celebration of nature's quiet magic. Three pieces came together to create a world that felt like stepping into a fairy garden. The e-comm shoot was grounded and natural with a blue velvet curtain and an ivy-covered trellis, letting the softness of the garments speak for themselves. The campaign assets took a more magical turn, drawing inspiration from the Disney Fairy TV series and A Bug's Life to shrink the model down into fully realized fairy scenes. The Earth Angel Collection was an invitation to slow down and find the magic that lives in the smallest, most overlooked corners of the natural world. Step into the full collection below.

Ecomm

Photography by Talia Smith; Art direction by Cailey Stiberth

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