Art Direction
I have 5+ years of experience in art direction, including 10+ campaigns for Evewear. From moodboarding through the final assets, I've developed an obsessive attention to detail, with a special focus on the world-building of each collection. Rather than just developing one concept for a lookbook or e-commerce shoot, I've created a storyline for each campaign so that the audience feels as if they're stepping into a fully realized world. Click on a campaign and step inside.
A Valentine's campaign for Evewear's SS26 collection. Whimsical, color-saturated, and very, very pink. And green. And red. And blue.
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Launched on Earth Day, the Earth Angel campaign is a love letter to the enchanted, otherworldly magic hiding in plain sight in every garden, pond, and forest floor.
Dreamland, the second chapter of the Summer of Dreams campaign, is a hazy, sun-drenched world suspended in time where late summer feels like it could last forever.
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Nicknamed "The Dollhouse Collection," this campaign was designed to evoke the feeling of peeking inside an antique dollhouse for the first time.
Nicknamed "Bedtime Stories," the AW24 Holiday campaign is a tribute to childhood wonder around the holiday season.
Dreamville — part one of the Summer of Dreams campaign — is a carefree postcard from a fictional California summer that never ended.
