The Summer Capsule 25 campaign (nicknamed the Dollhouse Collection) was inspired by a world that was equal parts whimsical and elegant, like the feeling of opening an antique dollhouse for the first time. The e-comm shoot drew inspiration from Alice in Wonderland, bringing that dreamy, slightly surreal world to life with oversized white roses standing two to four feet tall. The launch assets took it a step further, photoshopping the model into a fully realized dollhouse scene, with a video revealing each room and a different style inside. Rounding out the campaign were digital doll boxes packaging each style with coordinating accessories, and fake vintage newspaper advertisements for each "doll" — the Rosie, the Poppy, and the Kitty. Step into the full dollhouse below.