The SS26 Valentine's campaign was built around the feeling of playing dress up. The lookbook drew inspiration from the 1966 Czech film Daisies and the color-saturated joy of a vintage J.Crew holiday catalog, creating a scene that was playful, joyful, and a little bit surreal. The e-comm shoot paired each colorway with its own world: a blue backdrop scattered with green star stickers for the blue/green set, and a pink backdrop dressed in red heart stickers for the pink/red set, staying true to the playfulness of the garments while letting every detail shine. The Valentina was the brand's first introduction to bamboo fabric, and the campaign was designed to highlight its comfort without taking the clothes too seriously. The full campaign lives below.